Tuesday 24 May 2011

A Motor Drives The Success Of The Brand Of Bradford & Bingley

A year after joining the engine and Bradford & Bingley and home insurance companies Junction announced significant growth in sales for both products.

Homeowners' insurance has increased 200 percent, while sales of auto insurance, already a very small area of the economy, soared by 1000 percent.

The results were caused by a combination of products and better information on prices and changes in customer travel.

Revenue increases to help drive growth similar to other partners Junction, said general manager Peter Thompson. "The improvements, which both lead product policy and the distribution can be communicated to all our partners, we expect further growth of the economy following the conclusions of our work with the brand of Bradford & Bingley."

Product innovations include the introduction of "bundled" products of automobile insurance, legal protection, as standard, and accident coverage, which is free to cover the first six months. For home insurance to its customers assistance in emergencies is now included in standard policies Bradford & Bingley.

The major driving force behind sales for the engine, but a number of improvements to customer experience online for Bradford & Bingley has auto insurance.

Peter Thompson continues. Most customers now do their insurance information online, he suggested that our products under the brand Bradford & Bingley on price comparison sites to achieve or come directly to us to win in order to successfully manage the process must be fast simple and obvious advantages in its entirety. We are very proud of the events in the process of buying the engine. In addition to offering a clear overview of product benefits and prices, we currently allow online services, so that all clients can access documents and changes to the site. At the end of 12 months of political we even send customers to update SMS reminders. "

Junction has attracted the attention of the Bradford & Bingley and motor and home insurance business in 2010 under a trademark license from 10 years in response to movement of Bradford & Bingley in public ownership and their requirements terms of mortgage administration.